Tuesday, 25 February 2014


Wow. I can't believe today was my last day. This placement has gone by so fast. What a great overall experience. One of the best things out of a fashion internship is coming away from it feeling as though something has been gained. I definitely feel that way (and no I'm not just talking about the hundreds of pounds worth of free clothes!). I feel as though I have a good understanding on how the PR side of the industry functions. Seeing what the girls do and asking them valuable questions was so interesting. I've learnt that PR is actually very sneaky but very clever! The impact it has on sales is huge and the industry majorly depends on PR to succeed. 

I've met some great people who are really passionate about PR and their job. Asos is truly a great company to work for and they ensure every employee is looked after. There are so many benefits to working here I can't even begin to explain. Just an overall a great ethos behind the business which is most probably one of the main reasons for its massive success. I feel honoured to have been able to gain work experience here and Asos is definitely somewhere I would aspire to work when I graduate. 

It was sad to say bye to the girls, but they gave me a lovely card with a discount code for Asos. I'm sure I will be in contact with them in the near future and hopefully I will be working alongside them very soon!

Thursday, 20 February 2014


The interview process is one of the most daunting parts of the application process for a fashion intern. As long as you turn up prepared, passionate and knowledgable you will be sure to give a great first impression. I have put together a list of the most likely interview questions you will be answered in your interview. These will obviously vary from job to job, however these are questions I have been given from previous interviews.

- Tell us a bit about yourself.
- What do you aspire to do when you graduate and where do you see yourself in the future?
- List some long term goals.
- Why have you applied to that company?
- Who and what are you inspired by?
- Who would you say that companies competitors are?
- List your strengths and weaknesses. 
- What are your favourite brands/designers?
- Why PR/Styling/Graphics etc?
- What can you bring to the company?
- How would you deal with a tricky situation?
- What do you expect to gain from this experience?

These are some of the most common interview questions I have experienced. Be prepared to answer more or little than this though. Preparation is key. If you respond with quick and clever answers, you'll be on the road to success.

Good luck!



What we wear to a job interview is one of the most vital parts of making a good first impression. Turning up to a fashion interview in a plain old suit is not going to make you stand out one bit honey! Let's wow the company and boast our eye for fashion by rocking up in our smartest, classiest and most fashionable attire! 

I know we don't all have the money to invest in a number of labelled garments, but theres no harm in finding dupes that scream fashionista! The outfit I have put together above is the kind of look I would go for when attending a fashion interview. Its sophisticated but not over the top. It isn't too crazy, but it still has elements of creativity. Finding that balance is key for your interview look. Spend a good amount of time rummaging through your wardrobe to find the most suitable pieces. Ask friends for a rummage through their collections and maybe do a little private fashion show for your housemates to get a second opinion. 

Remember, don't be a try hard, but make a decent amount of effort that will allow you to stand out and show off your style appropriately. 

Wednesday, 19 February 2014


Last Friday I did a post touching on some tips for applying for your next internship. I briefly touched on  CV development which I feel is one of the most important parts when applying to your favourite fashion firm. As promised, I am now doing a post purely full of great tips to ensure make the most out of your resume. 

1. Create a design for your CV that will make you stand out. Ok don't go overboard. We don't need to come across as a try hard, but a touch of creativity may give you a head-start. Try creating a logo for yourself including your name, email and website. Add a bit of colour and choose a professional font that suggests you're at least a bit fun!

2. Include relevant information only. Irrelevant experience on your CV will just bore the person who reads it. Include as much relevant work experience as possible and ensure important factors stand out. No need to go into depths of detail about how well you are able to make a great cup of coffee for your boss. Keep it short and sweet. Bullet points help. 

3. Create a layout. Layout your CV out professionally yet creatively. Make it easy to read. 

4. Narrow it down. Keep it short. No need to write pages and pages. 1 page is brilliant and if you can keep your CV precise and wow the reader on 1 sheet, you stand a good chance.

5. Include a website/online portfolio link. If you can provide a link to some of your work and talents, this will be amazing! It will give the reader an insight into your skills and give you an even better chance of getting your dream intern. 

6. Write a banging covering letter! Wow the readers with a passionate covering letter that is straight to the point without the waffle! Remember to involve your availability and at all costs avoid using terms such as 'passionate for fashion'. You need to prove to them you want this without sounding like every other individual after your position. Stand out and take the opportunity to shine. 

Good luck!

Tuesday, 18 February 2014


I have now been given more responsibilities which is really nice. It's been a manic day today and I can imagine tomorrow will be pretty hectic too, mainly because of the Brit Awards tomorrow evening. We have been setting up the show room for many celebrity appointments for awards show, such as the band Lawson, Caroline Flack and Katy B. We have also been sending out packages and gifting. I sent out clothes to Beyonce and her backing dancers today which was pretty exciting!

Anyway it's nice to know I am trusted with some of the tasks I am now given. I feel like I really know the ropes now and I have a great understanding on how the PR industry works which is exactly what I was hoping to get out of this placement. It's a sad it's all nearly over!

Monday, 17 February 2014


A really quiet Monday which is unusual! We had a new intern called Nicky start with us so I had to guide her through the day and show her the ropes. We only did a few send outs and we worked at a steady pace which was nice for once. I then spent the afternoon on menswear setting up the showroom for a number of appointments for the week. This involved an afternoon of steaming some new SS14 samples which I weirdly found rather therapeutic?! Anyway, thank God Monday is over! It's always my dreaded day of the week...